Privacy Policy for Petal & Sprout
Petal & Sprout ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose information when you visit our online platform, purchase our floral arrangements or services, participate in our workshops, or otherwise interact with us.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
- Personal Identifiable Information (PII): This includes your name, email address, physical address (for delivery and billing), phone number, and payment information when you make a purchase, subscribe to our newsletter, or register for an event.
- Order and Transaction Data: Details about the products and services you purchase, order history, delivery instructions, and specific preferences for floral arrangements (e.g., flower types, colors, occasions).
- Communication Data: Records of communications with us, including inquiries, feedback, and customer support interactions.
- Usage Data: Information about how you interact with our online platform, such as IP address, browser type, pages visited, time spent on pages, and referring URLs. This helps us understand how our site is used and improve its functionality.
- Recipient Information: If you purchase a gift or delivery for another person, we collect their name, address, and contact details to fulfill the order. We ensure that this information is used solely for the purpose of delivery and communication related to that specific order.
2. How We Use Your Information
We use the collected information for various purposes, including:
- Providing and Fulfilling Services: To process your orders for custom floral arrangements, event floristry, wedding services, plant styling, gift delivery, and corporate subscriptions, and to deliver them to the correct address.
- Managing Workshops: To register you for floral workshops, communicate details, and manage attendance.
- Communication: To communicate with you about your orders, inquiries, updates to our services, and promotional offers (if you have opted in). We may use your email or phone number for customer support.
- Improving Our Services: To understand how our online platform is used, analyze trends, and improve our product offerings, website functionality, and overall customer experience.
- Marketing and Promotions: To send you newsletters, special offers, and information about new products or services that may be of interest to you, based on your consent.
- Security and Fraud Prevention: To protect our online platform, customers, and business from fraudulent activities and to ensure the security of your transactions.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
3. Data Sharing and Disclosure
We do not sell your personal data to third parties. We may share your information with:
- Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, shipping and delivery, marketing, website hosting, and data analytics. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
- Legal Requirements: If required by law, court order, or governmental regulation, or if we believe it is necessary to protect our rights, property, or safety, or that of others.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity.
4. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
5. Your Rights As a Data Subject
Depending on your location and applicable data protection laws (such as GDPR), you may have certain rights regarding your personal data:
- Access: The right to request access to the personal data we hold about you.
- Rectification: The right to request correction of inaccurate or incomplete personal data.
- Erasure: The right to request deletion of your personal data under certain circumstances (e.g., when the data is no longer necessary for the purposes for which it was collected).
- Restriction of Processing: The right to request that we limit the processing of your personal data under certain conditions.
- Object to Processing: The right to object to the processing of your personal data for direct marketing purposes or when based on legitimate interests.
- Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format.
- Withdraw Consent: Where processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
To exercise any of these rights, please contact us using the details provided below.
6. Security Measures
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. These measures include using secure servers, encryption, and restricted access to data for authorized personnel only. However, no internet transmission or electronic storage is entirely secure, so we cannot guarantee absolute security.
7. Third-Party Links
Our online platform may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
8. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Petal & Sprout
33 Ann Siang Road,
#01-01,
Singapore, Singapore, 069713